Quality, reliability, innovation. The Strategy brand has a rich heritage, established by creating innovative, high-quality performance carp fishing products designed by anglers for anglers.
Over the years the Strategy brand has been at the forefront of innovation within the carp fishing scene. In 2020 we have developed numerous high-quality products aimed at the traditional campaign carp angler. Find our full product range here.
Be on the move with our new range of urban carp gear. Be the first to explore uncharted carp fishing hotspots within city environments. Fish of canals, docks and boats and discover what’s lurking under the city waters. Be sure to check out our new XS range here.
FROM SKETCH TO REALITY
Our team of in house designers, developers and anglers work from initial sketch right through to the production of a product. 3D printing and Computer-Aided Design are some of the many tools used to create the perfect product for the job.
TESTING & PRODUCTION
All of our Urban carp gear has been tried and tested by our team of seasoned carp anglers. You can be assured that the equipment functions to the highest of standards and most importantly are built to last.